{"id":450,"date":"2023-02-23T17:39:25","date_gmt":"2023-02-23T20:39:25","guid":{"rendered":"http:\/\/www.55bet-pro.com\/editoras\/facos\/?page_id=450"},"modified":"2023-02-23T17:43:28","modified_gmt":"2023-02-23T20:43:28","slug":"caminhos-da-publicidade-e-propaganda-marcas-identidade-e-discurso","status":"publish","type":"page","link":"http:\/\/www.55bet-pro.com\/editoras\/facos\/caminhos-da-publicidade-e-propaganda-marcas-identidade-e-discurso","title":{"rendered":"Caminhos da publicidade e propaganda. Marcas, identidade e discurso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"450\" class=\"elementor elementor-450\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a588be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a588be3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16dea09f\" data-id=\"16dea09f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e8b9a elementor-widget elementor-widget-text-editor\" data-id=\"b8e8b9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"page-header first-page-header\">Caminhos da publicidade e propaganda. Marcas, identidade e discurso<\/h2><h6>Ada Cristina Machado da Silveira, Adair Caetano Peruzzolo e Graciela In\u00e9s Presas Areu (organizadores)<\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a6a07f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a6a07f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62fa69fd\" data-id=\"62fa69fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36b3d754 elementor-widget elementor-widget-wp-widget-ufsm_manancial_ficha_apresentacao\" data-id=\"36b3d754\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_manancial_ficha_apresentacao.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"row g-0\">\n    <div class=\"col-12 col-lg-5\">\n        <div class=\"card rounded-0 bg-primary text-white\">\n                            <img decoding=\"async\" src=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/27383\/capa-pp.jpg\" class=\"img-fluid img-thumbnail mx-5 mt-5 mb-1\" >\n                        <div class=\"card-body bg-transparent-on-contraste ms-4 ps-4 me-3\">\n                <p class=\"card-title fs-5 lh-sm\">Caminhos da publicidade e propaganda. Marcas, identidade e discurso<\/p>\n                <div class=\"d-flex flex-wrap\">\n                    <a href=\"http:\/\/repositorio.55bet-pro.com\/handle\/1\/27383\" class=\"small link-light underline-on-hover me-3\" target=\"_blank\">\n                        <i class=\"fa fa-external-link me-1\" aria-hidden=\"true\"><\/i>\n                        Ver no Manancial\n                    <\/a>\n                                            <a href=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/27383\/caminhos-publicidade.pdf\" class=\"small link-light underline-on-hover\" target=\"_blank\">\n                            <i class=\"fa fa-file-pdf-o me-1\" aria-hidden=\"true\"><\/i>\n                            Ver o PDF\n                        <\/a>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"col-12 col-lg-7 d-flex\">\n        <div class=\"card rounded-0 rounded-end border-0 shadow w-100\">\n            <div class=\"card-body bg-transparent-on-contraste my-2 mx-3\">\n                <ul class=\"nav nav-pills justify-content-center\" id=\"6e481a4e-df21-41eb-844a-b89dcc90564e\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-resumo-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-6e481a4e-df21-41eb-844a-b89dcc90564e-resumo\" type=\"button\" role=\"tab\" aria-controls=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-resumo\"  aria-selected=\"true\" >Resumo<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-organizacao-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-6e481a4e-df21-41eb-844a-b89dcc90564e-organizacao\" type=\"button\" role=\"tab\" aria-controls=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-organizacao\" >Organiza\u00e7\u00e3o<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-autoria-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-6e481a4e-df21-41eb-844a-b89dcc90564e-autoria\" type=\"button\" role=\"tab\" aria-controls=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-autoria\" >Autoria<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-outros-dados-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-6e481a4e-df21-41eb-844a-b89dcc90564e-outros-dados\" type=\"button\" role=\"tab\" aria-controls=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-outros-dados\" >Dados da Obra<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-cnpq-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-6e481a4e-df21-41eb-844a-b89dcc90564e-cnpq\" type=\"button\" role=\"tab\" aria-controls=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-cnpq\" >CNPq<\/button>\n        <\/li>\n    <\/ul>\n<div class=\"tab-content\" id=\"6e481a4e-df21-41eb-844a-b89dcc90564eContent\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-resumo\" role=\"tabpanel\" aria-labelledby=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-resumo-tab\">\n            Do pensamento te\u00f3rico \u00e0 analise emp\u00edrica, esta obra re\u00fane textos que permitem ao leitor aventurar-se por diferentes caminhos que orientam a pesquisa em publicidade e propaganda. Campanhas com reconhecida import\u00e2ncia em \u00e2mbito nacional, regional e local, em particular, do estado do Rio Grande do Sul, servem como diretriz \u00e0 no\u00e7\u00e3o de que mercado e cultura se articulam na constru\u00e7\u00e3o de marcas, identidades e discursos.        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-organizacao\" role=\"tabpanel\" aria-labelledby=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-organizacao-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Silveira, Ada Cristina Machado da            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Peruzzolo, Adair Caetano            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Areu, Graciela In\u00e9s Presas            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-autoria\" role=\"tabpanel\" aria-labelledby=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-autoria-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Peruzzolo, Adair Caetano            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Roth, Jo\u00e3o Luiz de Oliveira            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Areu, Graciela In\u00e9s Presas            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Bon, Gabriela            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Jo\u00e3o, Al\u00e9xon Gabriel            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Castro, Maria L\u00edlia Dias de            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Petermann, Juliana            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Depexe, Sandra Dalcul            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Kegler, Bruno            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Silveira, Ada Cristina Machado da            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Stevens, Leandro            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Aquino, Carolina Cezari de            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Minuzzi, Simone            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Ghisleni, Ta\u00eds Stefenello            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-outros-dados\" role=\"tabpanel\" aria-labelledby=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-outros-dados-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Publica\u00e7\u00e3o<\/dt>\n    <dd class=\"col-12 col-md-9\">\n        <dl class=\"row\">\n            <dt class=\"col-12 col-md-4\">Ano<\/dt>\n            <dd class=\"col-12 col-md-8\">2009<\/dd>\n            <dt class=\"col-12 col-md-4\">ISBN<\/dt>\n            <dd class=\"col-12 col-md-8\">9788598031552<\/dd>\n        <\/dl>\n    <\/dd>\n            <dt class=\"col-12 col-md-3\">Refer\u00eancia<\/dt>\n        <dd class=\"col-12 col-md-9\">SILVEIRA, Ada. C. M. da; PERUZZOLO, Adair C.; AREU, Graciela I. P. (Orgs.).\r\nCaminhos da Publicidade e Propaganda. Marcas, identidade e discurso. Santa\r\nMaria: Facos-UFSM, 2009. (recurso eletr\u00f4nico)<\/dd>\n                <dt class=\"col-12 col-md-3\">Assuntos<\/dt>\n        <dd class=\"col-12 col-md-9\">Comunica\u00e7\u00e3o social;<br>Publicidade<\/dd>\n                <dt class=\"col-12 col-md-3\">Licen\u00e7a<\/dt>\n        <dd class=\"col-12 col-md-9\">\n            Acesso Aberto;<br>Attribution-NonCommercial-NoDerivatives 4.0 International;<br><a target='_blank' href='http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/'>http:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/<\/a>        <\/dd>\n        \n<\/dl>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-cnpq\" role=\"tabpanel\" aria-labelledby=\"section-6e481a4e-df21-41eb-844a-b89dcc90564e-cnpq-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Grande \u00e1rea<\/dt>\n    <dd class=\"col-12 col-md-9 text-capitalize\">ciencias sociais aplicadas<\/dd>\n    \n            <dt class=\"col-12 col-md-3\">\u00c1rea<\/dt>\n        <dd class=\"col-12 col-md-9 text-capitalize\">comunicacao<\/dd>\n        \n            \n    <\/dl>\n        <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e780fe elementor-widget elementor-widget-spacer\" data-id=\"25e780fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eada112 elementor-widget elementor-widget-wp-widget-ufsm_noticias_widget\" data-id=\"6eada112\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_noticias_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class='titulo-conteudos'>Publica\u00e7\u00f5es Relacionadas<\/h5><div class='widget-noticias-inside'>\n                        <div class=\"row\">\n                                    <div class=\"col-12 col-lg-3 pb-4\">\n                                            <div class=\"noticias-widget-wrap\" style=\"height: 280px; 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overflow: hidden;\">\n                            <a title=\"Capa do livro Investigar en plataformas\" href=\"http:\/\/www.55bet-pro.com\/editoras\/facos\/investigar-en-plataformas-mediaticas-desde-america-latina-um-estado-de-situacao-e-uma-ferramenta-para-o-dialogo\">\n                                <span class=\"visually-hidden\">\n                                    Capa do livro Investigar en plataformas                                <\/span>\n                                <div class=\"noticias-widget-thumbs h-100\">\n                                    <img decoding=\"async\" class=\"object-fit-cover h-100 w-100\" alt=\"\" srcset=\"http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas-212x300.png 212w, http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas-724x1024.png 724w, http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas-768x1086.png 768w, http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas-1086x1536.png 1086w, http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas.png 1240w\" src=\"http:\/\/www.55bet-pro.com\/app\/uploads\/sites\/746\/2025\/09\/investigar-en-plataformas-724x1024.png\"><\/img>\n                                <\/div>\n                            <\/a>\n                        <\/div>\n                                        \n                                        \n                    \n                    <a class=\"noticias-widget-title d-block  m-0 \"  title=\"Investigar en plataformas medi\u00e1ticas desde Am\u00e9rica Latina: Um estado de situa\u00e7\u00e3o e uma ferramenta para o di\u00e1logo\" href=\"http:\/\/www.55bet-pro.com\/editoras\/facos\/investigar-en-plataformas-mediaticas-desde-america-latina-um-estado-de-situacao-e-uma-ferramenta-para-o-dialogo\">\n                                                Investigar en plataformas medi\u00e1ticas desde Am\u00e9rica Latina: Um estado de situa\u00e7\u00e3o e uma ferramenta para o di\u00e1logo                    <\/a>\n                    \n                    \n                                        \n                                        \n                                        <\/div>\n                            <\/div>\n            <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caminhos da publicidade e propaganda. 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