{"id":528,"date":"2024-06-06T22:49:06","date_gmt":"2024-06-07T01:49:06","guid":{"rendered":"http:\/\/www.55bet-pro.com\/editoras\/facos\/?page_id=528"},"modified":"2024-12-26T16:30:01","modified_gmt":"2024-12-26T19:30:01","slug":"insights-para-a-comunicacao-organizacional","status":"publish","type":"page","link":"http:\/\/www.55bet-pro.com\/editoras\/facos\/insights-para-a-comunicacao-organizacional","title":{"rendered":"Insights para a comunica\u00e7\u00e3o organizacional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"528\" class=\"elementor elementor-528\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68eb3d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68eb3d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1a62b\" data-id=\"6b1a62b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff66114 elementor-widget elementor-widget-text-editor\" data-id=\"ff66114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>Insights para a comunica\u00e7\u00e3o organizacional<\/h1><p>Carolina Terra, Daiane Scheid; Jones Machado, Patr\u00edcia Milano P\u00e9rsigo (organizadores)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5da992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5da992\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a883fea\" data-id=\"a883fea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15597c6 elementor-widget elementor-widget-wp-widget-ufsm_manancial_ficha_apresentacao\" data-id=\"15597c6\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_manancial_ficha_apresentacao.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"row g-0\">\n    <div class=\"col-12 col-lg-5\">\n        <div class=\"card rounded-0 bg-primary text-white\">\n                            <img decoding=\"async\" src=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/31979\/INSIGHTS CAPA_page-0001.jpg\" class=\"img-fluid img-thumbnail mx-5 mt-5 mb-1\" >\n                        <div class=\"card-body bg-transparent-on-contraste ms-4 ps-4 me-3\">\n                <p class=\"card-title fs-5 lh-sm\">Insights para a comunica\u00e7\u00e3o organizacional<\/p>\n                <div class=\"d-flex flex-wrap\">\n                    <a href=\"http:\/\/repositorio.55bet-pro.com\/handle\/1\/31979\" class=\"small link-light underline-on-hover me-3\" target=\"_blank\">\n                        <i class=\"fa fa-external-link me-1\" aria-hidden=\"true\"><\/i>\n                        Ver no Manancial\n                    <\/a>\n                                            <a href=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/31979\/Insights para a Comunica\u00e7\u00e3o Organizacional.pdf\" class=\"small link-light underline-on-hover\" target=\"_blank\">\n                            <i class=\"fa fa-file-pdf-o me-1\" aria-hidden=\"true\"><\/i>\n                            Ver o PDF\n                        <\/a>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"col-12 col-lg-7 d-flex\">\n        <div class=\"card rounded-0 rounded-end border-0 shadow w-100\">\n            <div class=\"card-body bg-transparent-on-contraste my-2 mx-3\">\n                <ul class=\"nav nav-pills justify-content-center\" id=\"89ed3ff5-dea2-4452-9e7b-30201d43cb53\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-resumo-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-resumo\" type=\"button\" role=\"tab\" aria-controls=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-resumo\"  aria-selected=\"true\" >Resumo<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-organizacao-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-organizacao\" type=\"button\" role=\"tab\" aria-controls=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-organizacao\" >Organiza\u00e7\u00e3o<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-autoria-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-autoria\" type=\"button\" role=\"tab\" aria-controls=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-autoria\" >Autoria<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-outros-dados-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-outros-dados\" type=\"button\" role=\"tab\" aria-controls=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-outros-dados\" >Dados da Obra<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-cnpq-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-cnpq\" type=\"button\" role=\"tab\" aria-controls=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-cnpq\" >CNPq<\/button>\n        <\/li>\n    <\/ul>\n<div class=\"tab-content\" id=\"89ed3ff5-dea2-4452-9e7b-30201d43cb53Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-resumo\" role=\"tabpanel\" aria-labelledby=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-resumo-tab\">\n            O livro \u201cInsights para a comunica\u00e7\u00e3o organizacional\u201d \u00e9 uma colet\u00e2nea de textos de diversos pesquisadores e profissionais sobre temas emergentes na \u00e1rea da Comunica\u00e7\u00e3o. A obra \u00e9 fruto de parceria entre os grupos de Pesquisa EstratO (UFSM) e Influcom (C\u00e1sper\/USP). Mais de 30 autores, de diferentes regi\u00f5es do Brasil, participam da publica\u00e7\u00e3o, que conta com o pref\u00e1cio de Viviane Mansi, uma profissional com vasta experi\u00eancia em comunica\u00e7\u00e3o corporativa. Os temas s\u00e3o apresentados na forma de insight, um breve texto que se relaciona com a compreens\u00e3o, proposi\u00e7\u00e3o, solu\u00e7\u00e3o de algo relacionado \u00e0 comunica\u00e7\u00e3o organizacional. A proposta \u00e9 que o insight provoque novas ideias em cada leitor, gerando a revis\u00e3o, atualiza\u00e7\u00e3o ou inova\u00e7\u00e3o nas reflex\u00f5es e pr\u00e1ticas. Acessibilidade, crise, diversidade, influ\u00eancia, intelig\u00eancia artificial, mensura\u00e7\u00e3o de resultado s\u00e3o alguns dos temas abordados e, para cada insight, h\u00e1 tamb\u00e9m\r\nsugest\u00f5es de leitura, constituindo assim um material did\u00e1tico com potencial para auxiliar docentes, profissionais e estudantes.        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-organizacao\" role=\"tabpanel\" aria-labelledby=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-organizacao-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Terra, Carolina            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Scheid, Daiane            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Machado, Jones            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                P\u00e9rsigo, Patr\u00edcia Milano            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-autoria\" role=\"tabpanel\" aria-labelledby=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-autoria-tab\">\n            <div class=\"tab-content\" id=\"1774358170Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-1774358170-0\" role=\"tabpanel\" aria-labelledby=\"section-1774358170-0-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                P\u00e9rsigo, Patr\u00edcia Milano            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Salvatori, Patricia Carla Gon\u00e7alves            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Paraventi, \u00c1gatha Eug\u00eanio Franco de Camargo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Carramenha, Bruno            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Lorenzetti, Gisele            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Silva, Mith\u00e1ly Paola da            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Schwaab, Reges Toni            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Dreyer, Bianca Marder            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Vanzini, K\u00e1tia Viviane da Silva            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Sartor, Ana Paula            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Machado, Jones            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Vasques, Eduardo Gomes            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Teixeira, Patr\u00edcia B.            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Daroit, Clarissa Zalewski            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Raposo, Jo\u00e3o Francisco            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Boarini, Margareth            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-1774358170-1\" role=\"tabpanel\" aria-labelledby=\"section-1774358170-1-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Provedel, Cynthia            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Mansi, Viviane            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Tamura, Nat\u00e1lia de Campos            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Cabral, Raquel            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Guttilla, Rodolfo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Terra, Carolina Frazon            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Pellanda, Eduardo Campos            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Karhawi, Issaaf            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Scheid, Daiane            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Lopes, Val\u00e9ria de Siqueira Castro            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Figueiredo, Suzel            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Rodrigues, Adriano Batista            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Saad, Beth            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Rodrigues, Daniele Cristine            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Souza, Joyce            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Bastos, Pablo Nabarrete            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-1774358170-2\" role=\"tabpanel\" aria-labelledby=\"section-1774358170-2-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Henriques, M\u00e1rcio Simeone            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n    <\/div>\n<ul class=\"nav nav-pills justify-content-end\" id=\"1774358170\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-1774358170-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-1774358170-0\" type=\"button\" role=\"tab\" aria-controls=\"section-1774358170-0\"  aria-selected=\"true\" >1<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-1774358170-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-1774358170-1\" type=\"button\" role=\"tab\" aria-controls=\"section-1774358170-1\" >2<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-1774358170-2-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-1774358170-2\" type=\"button\" role=\"tab\" aria-controls=\"section-1774358170-2\" >3<\/button>\n        <\/li>\n    <\/ul>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-outros-dados\" role=\"tabpanel\" aria-labelledby=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-outros-dados-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Publica\u00e7\u00e3o<\/dt>\n    <dd class=\"col-12 col-md-9\">\n        <dl class=\"row\">\n            <dt class=\"col-12 col-md-4\">Ano<\/dt>\n            <dd class=\"col-12 col-md-8\">2024<\/dd>\n            <dt class=\"col-12 col-md-4\">ISBN<\/dt>\n            <dd class=\"col-12 col-md-8\">978-65-00-93762-6<\/dd>\n        <\/dl>\n    <\/dd>\n            <dt class=\"col-12 col-md-3\">Refer\u00eancia<\/dt>\n        <dd class=\"col-12 col-md-9\">TERRA, Carolina; SCHEID, Daiane; MACHADO, Jones; P\u00c9RSIGO, Patr\u00edcia Milano (orgs.). Insights para a comunica\u00e7\u00e3o organizacional [livro eletr\u00f4nico]. Santa Maria, RS : FACOS-UFSM, 2024.<\/dd>\n                <dt class=\"col-12 col-md-3\">Assuntos<\/dt>\n        <dd class=\"col-12 col-md-9\">Comunica\u00e7\u00e3o organizacional;<br>Inova\u00e7\u00e3o;<br>Insight<\/dd>\n                <dt class=\"col-12 col-md-3\">Licen\u00e7a<\/dt>\n        <dd class=\"col-12 col-md-9\">\n            Acesso Aberto;<br>Attribution-NonCommercial-ShareAlike 4.0 International;<br><a target='_blank' href='http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/'>http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/<\/a>        <\/dd>\n        \n<\/dl>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-cnpq\" role=\"tabpanel\" aria-labelledby=\"section-89ed3ff5-dea2-4452-9e7b-30201d43cb53-cnpq-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Grande \u00e1rea<\/dt>\n    <dd class=\"col-12 col-md-9 text-capitalize\">ciencias sociais aplicadas<\/dd>\n    \n            <dt class=\"col-12 col-md-3\">\u00c1rea<\/dt>\n        <dd class=\"col-12 col-md-9 text-capitalize\">comunicacao<\/dd>\n        \n            \n    <\/dl>\n        <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Insights para a comunica\u00e7\u00e3o organizacional Carolina Terra, Daiane Scheid; Jones Machado, Patr\u00edcia Milano P\u00e9rsigo (organizadores)<\/p>\n","protected":false},"author":68,"featured_media":534,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[24,152],"tags":[],"class_list":["post-528","page","type-page","status-publish","has-post-thumbnail","hentry","category-comunicacao","category-relacoes-publicas"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":0,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages\/528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/media\/534"}],"wp:attachment":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"http:\/\/api.w.org\/{rel}","templated":true}]}}