{"id":543,"date":"2024-08-19T10:51:44","date_gmt":"2024-08-19T13:51:44","guid":{"rendered":"http:\/\/www.55bet-pro.com\/editoras\/facos\/?page_id=543"},"modified":"2026-01-07T15:58:37","modified_gmt":"2026-01-07T18:58:37","slug":"publicidade-contemporanea","status":"publish","type":"page","link":"http:\/\/www.55bet-pro.com\/editoras\/facos\/publicidade-contemporanea","title":{"rendered":"Publicidade contempor\u00e2nea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"543\" class=\"elementor elementor-543\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d37f235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d37f235\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33167c8\" data-id=\"33167c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367d32a elementor-widget elementor-widget-text-editor\" data-id=\"367d32a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1><span style=\"text-align: var(--bs-body-text-align)\"><strong>Publicidade contempor\u00e2nea: caminhos em forma\u00e7\u00e3o &#8211; vol. 1<\/strong><br \/><\/span><\/h1><h6 style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height: 1.1;color: #333333;margin-right: 0px;margin-bottom: 5px;margin-left: 0px;font-size: 30px;padding-bottom: 9px;border-bottom: 1px solid #eeeeee\"><span style=\"font-size: 1rem;color: #000000;text-align: var(--bs-body-text-align);font-family: georgia, palatino, serif\">Amarinildo Os\u00f3rio de Souza, Carmen Silvia Porto Brunialti Justo, Fernanda Sagrilo Andres, Juliana Petermann, Lucas Schuch, Vit\u00f3ria Karina Rodrigues Pereira (organizadores)<\/span><\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6afd801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6afd801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1670a89\" data-id=\"1670a89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a425c16 elementor-widget elementor-widget-wp-widget-ufsm_manancial_ficha_apresentacao\" data-id=\"a425c16\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ufsm_manancial_ficha_apresentacao.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"row g-0\">\n    <div class=\"col-12 col-lg-5\">\n        <div class=\"card rounded-0 bg-primary text-white\">\n                            <img decoding=\"async\" src=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/32823\/Publidade Contempor\u00e2nea - Caminhos em Forma\u00e7\u00e3o-1_page-0001.jpg\" class=\"img-fluid img-thumbnail mx-5 mt-5 mb-1\" >\n                        <div class=\"card-body bg-transparent-on-contraste ms-4 ps-4 me-3\">\n                <p class=\"card-title fs-5 lh-sm\">Publicidade contempor\u00e2nea: caminhos em forma\u00e7\u00e3o<\/p>\n                <div class=\"d-flex flex-wrap\">\n                    <a href=\"http:\/\/repositorio.55bet-pro.com\/handle\/1\/32823\" class=\"small link-light underline-on-hover me-3\" target=\"_blank\">\n                        <i class=\"fa fa-external-link me-1\" aria-hidden=\"true\"><\/i>\n                        Ver no Manancial\n                    <\/a>\n                                            <a href=\"http:\/\/repositorio.55bet-pro.com\/bitstream\/handle\/1\/32823\/Publidade Contempor\u00e2nea - Caminhos em Forma\u00e7\u00e3o.pdf\" class=\"small link-light underline-on-hover\" target=\"_blank\">\n                            <i class=\"fa fa-file-pdf-o me-1\" aria-hidden=\"true\"><\/i>\n                            Ver o PDF\n                        <\/a>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"col-12 col-lg-7 d-flex\">\n        <div class=\"card rounded-0 rounded-end border-0 shadow w-100\">\n            <div class=\"card-body bg-transparent-on-contraste my-2 mx-3\">\n                <ul class=\"nav nav-pills justify-content-center\" id=\"7ff600c7-13f6-4423-a90a-14b0d39c72b4\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-resumo-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-resumo\" type=\"button\" role=\"tab\" aria-controls=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-resumo\"  aria-selected=\"true\" >Resumo<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-organizacao-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-organizacao\" type=\"button\" role=\"tab\" aria-controls=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-organizacao\" >Organiza\u00e7\u00e3o<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-autoria-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-autoria\" type=\"button\" role=\"tab\" aria-controls=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-autoria\" >Autoria<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-outros-dados-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-outros-dados\" type=\"button\" role=\"tab\" aria-controls=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-outros-dados\" >Dados da Obra<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-cnpq-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-cnpq\" type=\"button\" role=\"tab\" aria-controls=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-cnpq\" >CNPq<\/button>\n        <\/li>\n    <\/ul>\n<div class=\"tab-content\" id=\"7ff600c7-13f6-4423-a90a-14b0d39c72b4Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-resumo\" role=\"tabpanel\" aria-labelledby=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-resumo-tab\">\n            O livro apresenta uma fotografia da publicidade, feita a partir de lentes e equipamentos muito preciosos: nossas pesquisas. Fotografias que nos permitem ver ao longe e cartografar, desenhar mapas, transformar azimutes em destinos e registrar o caminho percorrido. Apresentamos estes mapas, que s\u00e3o fruto de cada pesquisa, mas que se complementam, se completam e, ao fim, formam uma grande cartografia da publicidade e de suas interfaces na contemporaneidade. Mapas que revelam aquilo que temos, ao longo dos anos, investigado no N\u00f3s Pesquisa Criativa e visto na pr\u00e1tica em nosso projeto de ensino 50\/50 - abrindo portas para a equidade de g\u00eanero na comunica\u00e7\u00e3o e em nosso projeto de extens\u00e3o 4C Laborat\u00f3rio e Observat\u00f3rio de Marcas da Quarta Col\u00f4nia.        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-organizacao\" role=\"tabpanel\" aria-labelledby=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-organizacao-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Souza, Amarinildo Os\u00f3rio de            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Justo, Carmen Silvia Porto Brunialti            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Andres, Fernanda Sagrilo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Petermann, Juliana            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Schuch, Lucas            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Pereira, Vit\u00f3ria Karina Rodrigues            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-autoria\" role=\"tabpanel\" aria-labelledby=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-autoria-tab\">\n            <div class=\"tab-content\" id=\"1775218757Content\">\n            <div class=\"tab-pane fade show active pt-3\" id=\"section-1775218757-0\" role=\"tabpanel\" aria-labelledby=\"section-1775218757-0-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Schuch, Lucas            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Petermann, Juliana            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Loose, Ariadni            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Cezar, Lara Timm            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Junior, Nauber Valle Blanco            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Andres, Fernanda Sagrilo            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Correa, Rodrigo Stefani            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Fernandes, Arion            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Rosa, Taciana Escandiel de Lima            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Souza, Amarinildo Os\u00f3rio de            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Fernandes, Luzia Sigoli            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Pereira, Vit\u00f3ria Karina Rodrigues            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Souto, Claudia Buzatti            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Pires, B\u00e1rbara Martins            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Ernesto, Carla Beatriz de David            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Modena, Gustavo            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-1775218757-1\" role=\"tabpanel\" aria-labelledby=\"section-1775218757-1-tab\">\n            <div class=\"row row-cols-1 row-cols-md-2\">\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Cas, Dayane Da            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Fassbinder, Ant\u00f4nio Kanaan            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Lago, Filipe Wesley Gomes do            <\/div>\n        <\/div>\n            <div class=\"col p-1\">\n            <div class=\"border-bottom border-1 h-100\">\n                Justo, Carmen Silvia Porto Brunialti            <\/div>\n        <\/div>\n        \n<\/div>\n        <\/div>\n    <\/div>\n<ul class=\"nav nav-pills justify-content-end\" id=\"1775218757\" role=\"tablist\">\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link active\" id=\"section-1775218757-0-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-1775218757-0\" type=\"button\" role=\"tab\" aria-controls=\"section-1775218757-0\"  aria-selected=\"true\" >1<\/button>\n        <\/li>\n                    <li class=\"nav-item\" role=\"presentation\">\n            <button class=\"nav-link \" id=\"section-1775218757-1-tab\" data-bs-toggle=\"tab\" data-bs-target=\"#section-1775218757-1\" type=\"button\" role=\"tab\" aria-controls=\"section-1775218757-1\" >2<\/button>\n        <\/li>\n    <\/ul>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-outros-dados\" role=\"tabpanel\" aria-labelledby=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-outros-dados-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Publica\u00e7\u00e3o<\/dt>\n    <dd class=\"col-12 col-md-9\">\n        <dl class=\"row\">\n            <dt class=\"col-12 col-md-4\">Ano<\/dt>\n            <dd class=\"col-12 col-md-8\">2024<\/dd>\n            <dt class=\"col-12 col-md-4\">ISBN<\/dt>\n            <dd class=\"col-12 col-md-8\">978-65-5773-077-5<\/dd>\n        <\/dl>\n    <\/dd>\n                <dt class=\"col-12 col-md-3\">Assuntos<\/dt>\n        <dd class=\"col-12 col-md-9\">Campo publicit\u00e1rio;<br>Ensino de Publicidade;<br>Publicidade brasileira;<br>Diversidade;<br>Inclus\u00e3o<\/dd>\n                <dt class=\"col-12 col-md-3\">Licen\u00e7a<\/dt>\n        <dd class=\"col-12 col-md-9\">\n            Acesso Aberto        <\/dd>\n        \n<\/dl>\n        <\/div>\n            <div class=\"tab-pane fade  pt-3\" id=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-cnpq\" role=\"tabpanel\" aria-labelledby=\"section-7ff600c7-13f6-4423-a90a-14b0d39c72b4-cnpq-tab\">\n            <dl class=\"row\">\n    <dt class=\"col-12 col-md-3\">Grande \u00e1rea<\/dt>\n    <dd class=\"col-12 col-md-9 text-capitalize\">ciencias sociais aplicadas<\/dd>\n    \n            <dt class=\"col-12 col-md-3\">\u00c1rea<\/dt>\n        <dd class=\"col-12 col-md-9 text-capitalize\">comunicacao<\/dd>\n        \n            \n    <\/dl>\n        <\/div>\n    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publicidade contempor\u00e2nea: caminhos em forma\u00e7\u00e3o &#8211; vol. 1 Amarinildo Os\u00f3rio de Souza, Carmen Silvia Porto Brunialti Justo, Fernanda Sagrilo Andres, Juliana Petermann, Lucas Schuch, Vit\u00f3ria Karina Rodrigues Pereira (organizadores)<\/p>\n","protected":false},"author":68,"featured_media":544,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[135],"tags":[48,22,105,148],"class_list":["post-543","page","type-page","status-publish","has-post-thumbnail","hentry","category-publicidade","tag-comunicacao","tag-ebook","tag-ensino","tag-publicidade"],"acf":[],"_links":{"self":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/comments?post=543"}],"version-history":[{"count":0,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/pages\/543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/categories?post=543"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.55bet-pro.com\/editoras\/facos\/wp-json\/wp\/v2\/tags?post=543"}],"curies":[{"name":"wp","href":"http:\/\/api.w.org\/{rel}","templated":true}]}}